Bulgari is a luxury jewelry brand that was founded in Rome in 1884 by Sotirios Voulgaris, a Greek immigrant. The brand is known for its bold, colorful designs and exquisite craftsmanship, and has become one of the most recognizable and prestigious jewelry brands in the world.

Over the years, Bulgari has become famous for its use of precious stones, particularly colored stones such as rubies, sapphires, and emeralds. The brand has also experimented with new materials, such as steel and ceramic, to create contemporary and innovative designs.

Bulgari's signature style is characterized by its use of bold geometric shapes, clean lines, and vibrant colors. The brand has also drawn inspiration from a variety of sources, including ancient Roman and Greek art, the Renaissance, and Art Deco.

Some of Bulgari's most famous works include the Serpenti collection, which features snake-inspired designs in gold and enamel, and the B.zero1 collection, which features a distinctive spiral design. The brand has also created a number of iconic pieces for celebrities and royals, including Elizabeth Taylor, who wore a Bulgari necklace in the movie Cleopatra, and Princess Grace of Monaco, who was a devoted customer of the brand.

Bulgari has also expanded beyond jewelry to offer a wide range of luxury goods, including watches, fragrances, and accessories. The brand has a number of flagship stores around the world, including in Rome, Paris, Tokyo, and New York City.